BRAMPTON, ON — On Thursday, February 19, 2026, MDA Space Ltd. (TSX:MDA) officially launched 49North, a wholly-owned subsidiary dedicated to the Canadian terrestrial and multi-domain defense market. Headquartered in Ottawa, the new entity is strategically positioned to capture a significant portion of the $180 billion in procurement spending unlocked by Canada’s latest Defence Industrial Strategy (DIA).
While MDA Space remains focused on orbital infrastructure and geointelligence, 49North will act as a “sovereign Canadian provider” for terrestrial prime-contractor roles. The subsidiary is designed to meet the government’s mandate of awarding 70% of defense acquisitions to domestic firms, focusing on systems that integrate land, air, and maritime operations.
Strategic Context: Capturing the C4ISR Market
The formation of 49North follows a series of high-profile defense wins for the parent company, including its selection for the U.S. Missile Defense Agency’s $151 billion SHIELD program in January 2026. 49North will leverage this technical heritage to focus on:
- Multi-Domain C4ISR: Integrating Command, Control, Communications, Computers, Intelligence, Surveillance, and Reconnaissance across disparate military platforms.
- Sovereign Sensing: Deploying advanced radar and sensing technologies for maritime and airborne surveillance, specifically targeting the modernization of the Canadian Surface Combatant (CSC) program.
- Autonomous Systems: Development and sustainment of secure digital mission systems for next-generation drone and uncrewed platforms.
Executive Leadership
To lead the new organization, MDA Space has appointed Joe Armstrong as President of 49North. Armstrong, who reports directly to MDA Space CEO Mike Greenley, brings over 25 years of experience, most recently serving as COO for Defense & Security at CAE, where he managed defense portfolios in more than 40 countries.
“An addition to our well-known space capability, 49North is a natural extension and evolution of our commitment to provide urgently needed sovereign defence capabilities across all defence domains,” said Mike Greenley, CEO of MDA Space. “By bringing together proven systems expertise under a dedicated organization, 49North enhances domestic industrial capacity and delivers the disciplined execution required for Canada’s sovereignty.”
Operational Roadmap and Bidding Strategy
49North begins operations with an immediate mandate to bid on major naval and aviation sustainment contracts. Unlike the traditional “space-first” focus of the parent company, 49North will prioritize:
- In-Service Support (ISS): Providing long-term maintenance and technical upgrades for complex defense platforms.
- Digital Mission Systems: Implementing secure, AI-driven data fusion layers that allow Canadian forces to maintain a “decision advantage” in contested environments.
- Allied Partnerships: Aligning Canadian technical standards with Five Eyes and NATO interoperability requirements.
The subsidiary’s launch signals a shift in MDA Space’s corporate architecture, moving from a specialized space firm to a broad-spectrum defense prime capable of competing with global giants like Lockheed Martin and BAE Systems for domestic contracts.