MEASAT Global Berhad (“MEASAT”) has officially activated the Program Transformasi Usahawan (PTU) segment of the KampungDigital365.com initiative in partnership with Parcel365 Sdn Bhd and M2B Services Sdn Bhd (collectively “Parcel365”).
The activation was marked by a launch event that included the introduction of the PTU platform, which enables corporations and individuals to support the sales of local products, as well as training and creation of employment for villagers. The PTU will first focus on empowering women entrepreneurs to uplift themselves and their communities via the digital economy, while subsequent phases will target youths and farmers, among others.
The launch – held at the MEASAT Teleport and Broadcast Centre in Cyberjaya, was officiated by Dewan Rakyat, Deputy Speaker Dato’ Ramli Mohd Nor – the Member of Parliament for Cameron Highlands, who had previously attended the KampungDigital365.com launch at Pos Sinderut in Kuala Lipis.
Participants in the PTU will be provided startup capital, tools and access to CONNECTme NOW high-speed broadband to get their business activities off the ground while being trained in eCommerce and marketing skills to sustain their businesses successfully. In the first phase, the training is targeted at five Kampung Orang Asli (KOA) sites in Pahang, namely KOA Titom, KOA SOP, KOA Simoi Lama, KOA Sekam Batu 17 and KOA Kedut.
The inaugural phase targets to train 125 entrepreneurs, which in turn supports 2,500 villagers from the Orang Asli community, at a projected investment of RM500,000 for all expenses across five months. Corporations and members of the public can support the PTU by ordering listed products from the website to generate income for the villagers.
Mohd Sabri Ramly, Secretary – Community Economic Development Division, Ministry of Rural and Regional Development, Ganendra Selvaraj, Chief Commercial Officer, MEASAT, Saifuzzaman Abdul Manan, Division Secretary – Entrepreneur Empowerment and Monitoring Division, Ministry of Entrepreneur Development and Cooperatives, Dato’ Ramli Mohd Nor, Dewan Rakyat Deputy Speaker and Member of Parliament for Cameron Highlands, Shaharul Rezza Hassan, Director of MEASAT, Yau Chyong Lim, Chief Operating Officer, MEASAT , Eddie Mok Yew Keong, Co-Founder and Director of Parcel365 during the Program Transformasi (PTU) launch event at the MEASAT CONNECTme MOV vehicle.
“I am pleased to witness the start of the Program Transformasi Usahawan so soon after the launch of KampungDigital365.com. It is important to keep up the momentum of this initiative to improve digital economy access and drive development of our rural communities. As Malaysia celebrates its 66th Merdeka Day next week, it is indeed fitting to keep our fellow Malaysians in rural areas in mind and do our part to empower them and provide them a level playing field. I encourage both corporations and individuals to extend their support to the PTU, MEASAT and Parcel365 so we may tap on the digital economy potential within Malaysia’s villages.” — Dato’ Ramli Mohd Nor, Dewan Rakyat Deputy Speaker and Member of Parliament for Cameron Highlands.
For more information on the PTU sponsorship program, or to contribute, please visit this direct link….