Indonesian entertainment network operator Mola will engage the SES 360 Unified Media Platform to bolster its over-the-top (OTT) content services across Indonesia and the wider Asia-Pacific (APAC) region — this direct partnership agreement is set to augment Mola’s current content offerings to audiences on a regional scale.
Under the agreement, Mola will leverage the web-based SES 360 for an end-to-end fully customised orchestration of content management and distribution services which includes formatting, processing and delivering Video-on-Demand (VOD) content to a wide variety of platforms with the required metadata.
Additionally, as Mola shifts its focus to deliver a wider range of sporting content such as golf and mixed martial arts, alongside football, the use of SES 360 platform to manage, deliver, and monetize content for multiple linear and online platforms will enhance the content operator’s operational efficiency. As an end-to-end video solution, SES 360 will also reduce time and resource expenditure, especially as Mola scales its delivery of HD and Ultra HD content.
The announcement comes at the time when consumption of OTT content in the region has grown exponentially, with the pandemic as a catalyst. Revenue from OTT TV has been projected to reach $52 billion 2027; up by 62% from the $32 billion recorded in 2021.
The newly-signed agreement builds on a pre-existing relationship with Mola that was first established in 2017 to support the surging demand in Indonesia for high-quality and uninterrupted live football coverage. Since January 2020, SES has supported Mola in broadcasting nearly 6,000 events, totaling more than 17,350 hours of signal acquisition and close to 3,000 hours inserted live into Mola’s channels.
“We are excited to be strengthening our partnership with SES, especially as demand for OTT content peaks. SES has proven to be a reliable partner, with its expansive technology infrastructure and dedicated support team. By working directly with them now, we can better look into jointly delivering enhanced viewing experiences for our audiences on a pan-regional level,” said Ching Ping Lee, Chief Technology and Operations Officer at Mola.
“The Asian market is certainly one to watch, and we are proud to support one of the biggest sports events providers in the region. This partnership reinforces our commitment to supporting our customers to deliver premium quality content at industry-best levels, regardless of the platform or device of choice, so they can reach millions of their audiences reliably and sustainably,” said Deepak Mathur, Executive Vice President of Video Global Sales at SES.