This edition of BSW tells the story of how satellites in Earth orbit can bring the benefits of broadband connectivity to even the remotest regions of the world.
Like magnets attracting steel, cities attract people. Because most people live in cities and suburbs, broadband and mobile service tend to be good there. But not everyone everywhere has the same opportunities. In nations around the world, prosperity comes from the countryside in the form of natural resources, food and materials. Yet long distance and challenging terrain are the enemies of connectivity, leaving people in the countryside cut off from the services and connections the rest of us depend on.
Unless their broadband connection comes to them from the sky, from the satellite network of companies like SES, as told in Connecting the Countryside on SSPI’s website and on YouTube.
“Everyone needs work and play, shelter and safety, education and information,” said executive director Robert Bell. “Today, more and more of those needs are met by the devices in our hands. It takes companies like SES to ensure that everyone has the connectivity they need to benefit from what they produce for the world.”
The modern world literally runs on satellite – from data networks and TV to Internet, agriculture, energy and transport – though far too few people know it. The commercial satellite industry is now attracting a new generation of entrepreneurs and investors dedicated to lowering launch costs, downsizing spacecraft, servicing them in orbit and delivering ubiquitous connectivity at competitive prices. The Better Satellite World campaign shows the world why our industry, though often invisible, is indispensable to modern life, through powerful stories and videos that depict space and satellite technologies contributing to the economy, society and sustainability of planet Earth.