• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • NEWS:
  • SatNews
  • SatMagazine
  • MilSatMagazine
  • SmallSat News
  • |     EVENTS:
  • SmallSat Symposium
  • Satellite Innovation
  • MilSat Symposium

SatNews

  • HOME
  • Magazines
  • Events
  • SmallSat Europe Insights
  • Industry Calendar
    • IN PERSON
    • VIRTUAL
  • Subscribe

Telenor Satellite’s Comments Broadcast Life After Global Lockdown

August 16, 2020

Broadcasting has been an industry in evolution since its beginning: radio, black and white TV, the introduction of colour, news only channels, 3D trials, the move to HD and UHD, and more recently the growth in streaming.

But the question on everyone’s lips is – what happens after a global lockdown? COVID-19 has caused a sea change in people’s lives worldwide. Many are trapped in their homes, unable to visit friends or family. And external forms of entertainment have all but disappeared for the time being.

It has been a time where broadcasting has been at the core of people’s lives, keeping us connected to events around the world and also and, just as importantly, keeping us entertained. The irony perhaps is that broadcasting, like virtually every other industry, is itself in a state of limbo.
As all channels search for the most appealing and relevant back catalogue items, there have been changes in the platforms we use to access content, the type of content that we are choosing to consume and the quantity of time spent viewing.

For sure, news consumption is peaking and is being viewed for the most part on traditional linear platforms so those broadcasters with a clear and present news profile will continue to be in a strong position. Additionally, streaming has seen a massive increase in many markets even though the launch of many planned shows has been postponed as filming is incompatible with social distancing.

Probably the most uncertainty in the industry is caused by the near 100 % cancellation of sporting events from football to tennis, motorsport to athletics – all normally expect a huge amount of audience engagement. As these are frequently shown on pay-TV serious questions arise. Does the end-user still have to pay for a service that wasn’t delivered? Does the pay-TV operator have to continue to pay for the rights to events that aren’t taking place? And how can the broadcaster fill the empty airtime?
Another aspect of the current situation is that broadcasters have seen a drop in advertising revenue- not equally across the board but depending on targeted geographical market. This reduction in revenue will inevitably have a medium to long term effect on programming, production spend, number of channels available and the distribution strategy of the company.

Even prior to COVID-19, the broadcasting industry had already seen several years of a changing market place: from linear to streaming, a reduction in advertising spend, competing technologies, increasing gaps in the viewing habits of different generations to name but a few. So, as an industry, it is used to adapting to changing demands from its audience.

If the current situation were to continue for another six months, with no live sports, minimal new drama content, increased levels of unemployment and people continuing to self-isolate, then it is highly likely that there will be significant changes to the broadcast industry.

COVID-19 has led to an even bigger increase in the numbers subscribing to streaming services. But also, more people are consuming content from home rather than on the move via smart devices. Will we in future keep up this love affair with the bigger screen and turn our backs on viewing in miniature? Have we grown to appreciate viewing together as a family? Does the lack of sport mean that couples are enjoying Hollywood movies together?

“Telenor Satellite strongly believes that the broadcasting industry will continue to adapt and evolve. In our core markets – CEE and the Nordics – viewing habits in a post COVID 19 ‘normal’ world will demand linear broadcasting products – side-by-side with SVoD products”, says Ole Ledang, Director Broadcasting Division.
Live events such as sports, news and general entertainment and reality shows stay strong, and the pay-TV operators, the broadcasters and satellite operators will continue to improve and develop the delivery of high quality entertainment end-users. “I am sure that one day, Telenor Satellite will deliver signals from the World Cup or the Olympics in UHD or 8K to a 90-inch screen in your living room. I look forward to that day”, Ole Ledang concludes.

Telenor Satellite Blog

Filed Under: Analysis / Reports, satBroadcasting

Primary Sidebar

Most Read Stories

  • Space Debris, and the EU’s Space Act
  • In celebration of Juneteenth
  • Wishing Everyone a Happy July 4th … Independence Day, U.S.A.
  • Eutelsat's efforts to obtain funding to save OneWeb
  • Forrester's Digest: Starlink active in Iran

About Satnews

  • Contacts
  • History

Archives

  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020

Secondary Sidebar

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkPrivacy policy
x
Sign up Now (For Free)
Access daily or weekly satellite news updates covering all aspects of the commercial and military satellite industry.
Invalid email address
Notify Me Regarding ( At least one ):
We value your privacy and will not sell or share your email or other information with any other company. You may also unsubscribe at anytime.

Click Here to see our full privacy policy.
Thanks for subscribing!