HIGH VIEW, an independent Munich-based media company, has extended its partnership with SES in a new multi-year contract and secured long-term satellite capacity. Its DELUXE MUSIC channel, that reaches up to four million viewers a day, will continue broadcasting on SES’s satellites in SD and HD quality at its prime TV neighborhood at ASTRA 19.2 degrees East.
DELUXE MUSIC delivers a mix of current hits, classics and exciting new trends on 20 different editorially-curated shows and moderated programs. With this multi-year contract, viewers in the region will continue to enjoy free-to-air DELUXE MUSIC in SD, and in HD via SES’s leading TV platform in Germany – HD+.
“Our focus is on delivering extraordinary music experiences to our viewers, so we are pleased that we can continue to reach the widest audience for DELUXE MUSIC in both SD and HD. Whether for entertainment, distraction or as a soundtrack for work or play, DELUXE MUSIC offers its viewers a wide range of high-quality musical entertainment specifically designed for any occasion. Satellite plays a central role in our distribution strategy and I would like to thank SES for being a long-time and trusted partner,” said Alexander Trauttmansdorff, Managing Director, HIGH VIEW.
“The multi-year agreement with HIGH VIEW for distributing DELUXE MUSIC proves how critical the reach of satellite is for broadcasters to maximize the value of their content across the widest audience. Across the German TV landscape, music is an essential TV genre that has brought much needed entertainment during the challenging past year,” said Christoph Mühleib, Managing Director of ASTRA Deutschland GmbH, part of SES.