Since HBO, Turner and PBS put their program distribution on satellite in the 1970s, the media and entertainment business has been a major satellite customer for both distribution and contribution — until now.
On-demand streaming of video and audio content got its start in 2005. Today, it is growing at an explosive rate.
This change has had a massive impact on media and entertainment companies, and on the transmission vendors that serve them. Ground-based service providers have consolidated, video fill rates for satellites have plummeted and pricing has followed.
Yet there are still growth opportunities in the market for companies that have been forward-looking and agile enough to stay one step ahead of market demand. In Finding Growth in Media Services, WTA invites their executives, and the vendors they work with, to describe the challenges they face, the opportunities they have seized, and how their companies have changed to meet the needs of the next generation of media and entertainment.